Scarlet Pearl Casino Resort in South Mississippi offers personalized treatment to dedicated guests and players. Its casino VIPs receive personal approach with the use of RFID. In addition, the casino resort will have an RFID system to identify loyal customers.
The new system is part of the resort’s $8 million overhaul project. Other improvements include a lounge and gaming floor specifically for guests with VIP privileges. Also, the casino resort embeds the RFID solution into membership cards. In addition, according to online slot machines experts, parking and lounge areas will have RFID readers. The operator said they would add more read points to the system in the future.
According to live dealer casino sources, the Scarlet Pearl Casino Resort is almost six years old. It is one of the ten casinos in the region. Also, it is near the casino resorts in New Orleans. During its opening, Vice President of marketing Ben Koff said that they proved naysayers wrong by continuing to be a success over time.
Casino VIPs Receive Personal Approach
Since its launch, Scarlet Pearl Casino Resort established itself as a boutique property. Also, it offers various amenities to high-rollers to ensure they remain loyal over time. However, according to casino tutorials and news sources, VIP players are the casino’s most crucial clients.
The owners are also players. As a result, they know the needs of VIP players. In recent years, most casinos moved from personalized services and focused more on making money. Every casino has the same games, restaurants, and machines. However, only a few can provide services that would make high-rollers return. Thus, Scarlet Pearl Casino Resort wants to target the demographic.
In 2020, the casino operators used $8 million to redesign the casino resort. For example, it made the casino floor provide better guest services. Also, it used $4 million to construct a new VIP lounge.